Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear — that’s anyone’s worst fear — is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious.
Marina Diamandis (via halthebubblegumbitch)
The blonde hair conveys purity and innocence, while actually being something more sinister. I wanted to play with the idea of the female ideal and identity, and how, when you’re not compatible with someone, you start to become what you think they would like. Essentially I wanted to make a gimmick out of love.
Marina Diamandis on her new look for Electra Heart